CLASSY NAILS, doing business as Jaore, is a legally registered business in the State of California. We are located at 2075 E Highland Ave, San Bernardino, CA 92404, and operate under Employer Identification Number 92-0898088. Founded on November 1, 2022, Jaore was born with the vision of offering meaningful, handcrafted jewelry to those who value design with depth and craftsmanship with purpose. All inquiries may be directed to hello@jaore.com or by phone at +1 850-600-3949.

At Jaore, our story is one of transformation — the evolution of a creative idea into a refined, enduring brand. What began as a quiet dream soon became a commitment: to create jewelry that speaks softly yet profoundly. We design for those who understand the power of subtlety, the emotion behind form, and the enduring strength of simplicity. Our pieces are not made for fleeting trends or loud displays — they are shaped for real life, real skin, real meaning.

The name Jaore reflects our philosophy: rooted in beauty, shaped by artistry, and led by intention. Every collection begins with a feeling. A mood. A gesture. We are inspired by the quiet language of gold, the emotion of texture, and the elegance found in restraint. Our designs are born from careful thought and timeless inspiration — sculpted by artisans who understand that the smallest curve, the slightest polish, or the gentlest edge can carry a world of emotion.

We believe that jewelry is personal. It is worn close, sometimes every day, and often for a lifetime. It gathers memory, holds sentiment, and becomes part of one’s identity. That is why we create with longevity in mind — both in form and in feeling. Every piece of Jaore jewelry is made to move with you through the many chapters of life, to grow more beautiful with time, and to be passed down, not cast aside.

Our story is also one of responsibility. From the materials we source to the partners we collaborate with, we uphold high standards of ethics and environmental mindfulness. We are committed to minimizing our footprint and maximizing our impact — favoring recycled metals, responsible sourcing, and mindful production practices that respect both people and planet.

But above all, Jaore is about connection. The connection between hand and craft. Between creator and wearer. Between beauty and meaning. Whether you’re discovering us for the first time or have been wearing our pieces for years, you are part of this unfolding story. You bring the final element to our designs: life. And it is with great respect and quiet joy that we invite you into our world.

If you would like to learn more about our values, craftsmanship, or collections, or simply wish to connect, we welcome your message. Our studio is based at 2075 E Highland Ave, San Bernardino, CA 92404. You may email us at hello@jaore.com or reach us by phone at +1 850-600-3949. We look forward to hearing your story, too — and continuing to share ours, one piece at a time.