Sustainability
CLASSY NAILS, doing business as Jaore, is a legally registered business based in the state of California. Our official business address is 2075 E Highland Ave, San Bernardino, CA 92404. The company was established on November 1, 2022, and operates under Employer Identification Number 92-0898088. All business communications can be directed to hello@jaore.com or by phone at +1 850-600-3949.
At Jaore, sustainability is not an afterthought it is woven into the foundation of how we operate, create, and evolve. We believe that beauty and responsibility are not mutually exclusive; in fact, they must coexist to have meaning. From the very beginning, our design philosophy has been centered on creating jewelry that is timeless in both aesthetic and impact. Every piece is crafted with care, not only to adorn, but to last — because longevity is, to us, the first act of sustainability.
We take a mindful approach to sourcing, working with partners who share our values of transparency, traceability, and ethical labor. Wherever possible, we use recycled metals and responsibly sourced stones, reducing our reliance on newly extracted materials while honoring the integrity of craftsmanship. Our production partners are selected with care, ensuring fair working conditions, respectful environments, and limited environmental impact throughout every stage of manufacturing.
Packaging at Jaore is designed with intention. We avoid unnecessary plastics, opting for recyclable, reusable, and minimal materials that still offer a sense of elegance and occasion. Each box, each wrap, and each detail is chosen to reflect our values — that beauty should leave a soft footprint.
Beyond materials and production, we are committed to a slower, more conscious form of commerce. We do not overproduce. We do not chase fast trends. Instead, we invest in meaningful design — pieces that are meant to be worn often, treasured deeply, and passed on. Our collections are not created to be seasonal distractions, but to offer enduring style that honors the pace and poetry of real life.
We know that sustainability is a journey, not a destination. That’s why we remain committed to continuous improvement — in our sourcing, our operations, and our education. We stay informed, hold ourselves accountable, and welcome the responsibility of doing better as we grow. With every choice we make, our goal remains the same: to offer jewelry that is as thoughtful as it is beautiful.
For all inquiries related to our sustainability practices or to learn more about our approach, we welcome you to contact us directly. Our team is based at 2075 E Highland Ave, San Bernardino, CA 92404. You may reach us via email at hello@jaore.com or by phone at +1 850-600-3949. We are here not only to serve, but to share our commitment to thoughtful, responsible, and lasting beauty.